Channel North is new. The experience behind it isn't. Before opening this consultancy to outside clients, founder Michaela Austin spent more than six years inside the marine industry — leading marketing, business strategy, and growth for a multi-location boat dealership and a full-service marina, both on Lake Winnipesaukee, NH.
Both roles were on Lake Winnipesaukee, NH — leading marketing from the inside, not consulting from the outside.
Channel North is a new consultancy, but the experience behind it isn't. Founder Michaela Austin spent more than six years leading marketing and business strategy in-house for marine businesses on Lake Winnipesaukee, NH, before opening that experience up to outside clients.
Boat dealerships, marinas, and other marine service businesses looking for marketing strategy, business development, or customer engagement support — from someone who has run these functions in-house, not just advised on them from outside.
Managing $2M+ annual marketing budgets, contributing to a 25% revenue increase in year one at a Lake Winnipesaukee marina, and helping grow a regional boat dealership into a multi-location marine organization through acquisition.
Engagements are scoped around three areas — marketing strategy, business development, and customer engagement — individually or combined, depending on where the gap is widest for your business.
The lake is smaller than the industry. Let's talk about where your marketing needs a hand at the helm.